See our Instagram @joxsox_ for a short series on our startup journey!

Hey, I'm Akin, the founder of Joxsox. I absolutely love my daily wear that I now have, and that is solely because of this brand and its amazing products.

Growing up just like anyone else, I experienced the issues in buying underwear. The chafing, lack of quality and most of all, expensive pricing annoyed me. The general story of it was that they were frequently used and rarely replenished, and having to split up the small amount of jox I had between mum's and dad's became a pain.

Mum visited the shops one time in Jan 23' and was baffled at where the general populous shop for good, affordable undies!

Needless to say, a comfortable, affordable and quality brand was born to help many others that need that comfort and feel on the daily. To date (Nov 24'), Joxsox has sold over 10,000+ pairs of undies & socks. They really do put a smile up top and down under.

Follow my journey @akingianfrancesco and follow our journey @joxsox_