Here's how it all started

Akin here. Here's my how Joxsox began!

Most guys have had the same underwear since forever, I know because it used to be me.

The guy looking for underwear around the house... The black hole I called it,

cause everything used to disappear.

Then Mum & I decided to do something about it.

About expensive & uncomfy underwear...

2010

2026

 
 

Yeah so that's mum & I.

Long story short, Joxsox was her idea and I built it in 2023.

She couldn't find quality, affordable underwear for me and my 2 brothers, for under $35 dollars a pair.

Everyone could only afford Kmart Pairs.

And we thought, how many other people have this problem?

How many other families & sons wear bad quality, chafing, rough underwear?

See Our Comfort Here

Previous Pairs

Our New Jox

 
 

So we researched...

We must've bought every single pair on the market. Washed and tried them ALL!

We found what we liked,

What felt like sandpaper

and what NOBODY should have to wear everyday...

Then came Joxsox.

It took time...

We started off with soxjox, many samples, bad designs and a lot of changes.

But slowly slowly, we hit the nail on what we thought was the comfiest underwear in the world.

Not only was it soft, but it was durable in our wash testing too.

Our Staple Pairs
Grey

Soft Bamboo is Life Changing

Since day 1, our pairs received so much love and we knew we were onto something.

And now over 68,000+ people are wearing this comfy, bamboo design.

"I've never heard my boys and husband thank me so much. They keep telling me they're the comfiest undies, I need more"

Melanie.K WA

See Our Boxers

Secrets to our Comfort

✅ No Chafing or Ride-Up
💨 Breathable Bamboo Silk
🧵 Designed for Softness That Lasts
❌ No Cutting Corners on Quality

Shop Staple Boxers

Why they Switched 👇

  • Worth it

    “I used to be a massive Step One fan, but the last few pairs I got just didn’t hold up. The waistbands stretched out and the fabric went thin fast. Tried Joxsox and honestly they feel like what Step One used to be. Softer, thicker waistband, and half the price.”

    Thomas F

  • IN love

    I’m not someone who usually leaves reviews, but I had to. Got some & I immediately bought more, because the fit, feel, and how they wash are completely different of anything I’ve worn before. Job Joxsox!!!

    Caroline C

  • Next level Undies

    “Honestly I thought St**** were the best, but lately they’re not what they used to be. The new pairs ride up and wear out too quick. Tried Joxsox and the fit’s perfect — no chafing, super soft. Can’t believe I was paying double before.”

    Josh N

    Discover Our Pairs

    Our Bamboo Boxers:

    Others

    Ours