See our Instagram page @joxsox_ for a short series on the startup journey!

Hey everyone! I'm Akin, the founder of Joxsox. Co-Founder if we're including mum & dad...

I absolutely love my daily wear that I now have, and that is solely because of this brand and its amazing products. Prior to Joxsox, we always had problems trying to find quality undies at a good price.

Growing up like anyone else, we experienced the issues in buying underwear. The chafing and lack of quality was an issue from day dot.  The general story of it was that pairs were frequently used and rarely replenished, and having to split up the small amount of jox we had between our parent's house's became a pain.

Add on that the undies were terrible quality, undies became like sandpaper, a recipe for chafing, and wearing them became unbearable. Needless to say, the comfiest, long lasting underwear & socks brand Joxsox, was born to help many others that need comfort and feel on the daily. It really does put a smile up top and down under because of how soft the Silk Bamboo™ and other components feel.

Try it, you'll see! Follow our journey via @joxsox_ and my personal @akingianfrancesco