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story

see our instagram page @joxsox_ for a short documentation on the startup journey!

 

from akin

hey everyone!

i'm akin, the founder of joxsox. i absolutely love my daily wear and gear that i now have on, and that is solely because of this brand and its amazing products.

over my teenage years i began experiencing a heap of sweat through exercise, schooling and daily life, causing my body to feel uncomfortable in the clothing i wore. with lots of chaffing and 're-adjusting' of my wear, i spent a lot of wasted energy and quite often, i had periods in which i wasn't able to afford new quality jox. leaving me with horrible wear that caused a lot chaffing between the legs, the riding-up problem, and general wear and tear. the general story of it was that they were frequently used, and rarely replenished, and having to split-up the amount of jox i had between my mum's and dad's became a pain.

i ended up resorting to the good ol' free ball, in which i only wore jox when i needed to :)

needless to say, an affordable, comfortable and quality brand was born, to help so many others that need that comfort and feel on the daily. it really does put a smile up top, and comforts your body down under. follow my journey @akingianfrancesco, and follow our journey via @joxsox_ !